Equestria LA (EQLA) is a family-friendly convention that seeks to expand awareness and appreciation for the My Little Pony: Friendship is Magic community. EQLA will bring to the Los Angeles area a venue for fans, artists, musicians, and creators of all types to share in the positivity MLP: FiM espouses.

EQLA will not only strengthen the bonds between fans and the creators, but will also reinforce the values that the MLP: FiM brand represents.